We are daily bombarded with mainstream media attempts to “warn” people about bitcoin. How bitcoin is about to die, is only really used by frauds, criminals, drug dealers, kiddie porn merchants etc. This is a warning to bitcoin users about the ignorance of some of those you may trade with. This modern world is still largely ruled by superstition.
Middleman services have made it possible for businesses to accept bitcoin without actually dealing with bitcoin at all, and without actually learning anything about it. For most of these businesses, all they know about bitcoin is what they read in the mainstream media.